One idea that is often debated is how to focus your company in the right direction. I am a firm believer in creating a niched company. It aligns people, processes, and products to one audience. I have helped many companies grow fast with this one strategy. Today’s guest is Tim Brown, Founder and CEO at Hook Agency. Hook Agency create compelling websites for people and drive traffic through Search Engine Optimization)and conversion through Conversion Rate Optimization. Tim was a client of mine that embraced the idea of a niched company. It took a while to transition to a niched company, but the success he has had of late is impressive. We look at strategies that he used to get there.

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