For a future with cleaner beauty products that are kinder to our bodies and the planet, it takes all of us—big and small—to make a difference. Frederic Fekkai speaks with Laura Beres, Director of Corporate Strategy at Ulta Beauty, about a new initiative that’s shaping the way beauty lovers shop. Laura’s vision for a future in which the values of beauty lovers are more prioritized than ever is a best-in-class example of the way customers can use their buying power to better our world, and  all beauty industry leaders benefit from watching the Conscious Beauty movement at Ulta Beauty.

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