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Bio
Larry Jorgensen
The Coca-Cola Trail
The Coca-Cola Trail is a journey for anyone interested in discovering the history and growth of the world's most recognized product. The Trail takes readers to the people and places in America that tell the story -- places where you can see, touch, and remember.
Whether a serious Coca-Cola memorabilia collector, a person interested in American business history, or simply a fan with your own Coca-Cola memories. The Coca-Cola Trail provides a fresh new look at a trusted old friend.
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.thecocacolatrail.com%2F%3Ffbclid%3DIwAR3V8zeX8aB0E4ilCbnmBxClG1Bx3A3rNKxUDjBLSKK15miaBeexOYqDjgEandh=AT0Bzw91Ce_BlRHPw1mtoxHyA-LOkfiHgMSuxgZo5vp3Ku9gmVoB5oNmSgOHdAxRpBSr_AuIeb90CGFF831qOwWz2HMcrzEZ14rf0ltu-7WQBwi3V28sMkt0QAkIqOFNLweSand__tn__=-UK-Randc[0]=AT1mrmEWWWKU_xpK8iEfP7rUEmDMjqaaMQ6aC7MbAhzoK9_jHW9Dw3hB4R3x0pcSEfQprdjILulGKoAMMbTW0EgHnFvPzy7U5cTfYMq1sFwaygoAc6xfxh-9WV4nV340wC4xbPA3rN8plyd4N1VKP6GG (
https://www.thecocacolatrail.com/)
Show Notes
In this episode, we discover the fascinating history behind Coca-Cola. Thanks to a set
of books our guest, Larry Jorgensen wrote during the interview, I find 20
Particular highlights about our conversation. I want to share them with you. So
let's get into them. Number one, during the introduction, we find out, Larry
considers himself an old news dog. Number two, we discover why Larry took the
time to learn about and write his books. And we also find out that Larry is not
an avid collector of Coca-Cola. Number three, Larry learns about Vicksburg,
Pennsylvania. The first place coke was bottled number four. We also
find out about a museum about 60 miles from Vicksburg, Pennsylvania, represented
by the family that started bottling Coca-Cola. Number five, we learn that no one has
done what Larry has done according to the families he has spoken with.
Number six, Larry tells us how he came up with the name of his book set. Number
seven, we found out that Memorial Day was the inspiration to put Coca-Cola in bottle number eight. Larry tells us how one man believed in bottling Coca-Cola
more than Coca-Cola did at one point in the history of Coca-Cola. Number nine,
I could not believe it when Larry told me about how the bottling rights to Coca
Cola in the United States except Mississippi sold for a mere $1. Number 10. We
learn how Coca-Cola became what it is today by leveraging what we know today
as franchising. Number 11, we talked about how iconic Coca-Cola became and how
everyone has a Coca-Cola memory today. Number 12. Larry talked to us about how
communities are raising funds to restore and preserve many of the iconic murals
on the sides of buildings in the United States. Number 13, we found out just how
appealing Coca-Cola is international. Number 14, we found out Pemberton came
up with the formula for Coca-Cola because of an old Civil War wound. Number 15.
We found out that we might not even have Coca-Cola today if the tax laws of
the day would not have changed. Number 16. We talked about how many products
are made or owned by the Coca-Cola company. It will blow your mind. Number 17.
We find out that Larry has plans for book number three. Number 18. Larry tells
us that he might have a photo of the very first Coca-Cola delivery man. Number
19. We learn how...