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Ardath Albee talks about Knowing your audience with AI on Engati CX. He says that it's important to understand your audience and focus on your buyers. Relevance is more important now. AI is becoming more important with increasing digital transformation. Customer needs quick answers and chatbots can reply fast they can serve the purpose immediately. It makes the customer's job easy to understand the website. He also mentions that human touch is better than AI, but AI can help with presenting the right content on the website.

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