As we move into a new year, you are probably setting some new goals. If you want to reach those goals over the next 12 months, you need to know your numbers.

You can use your podcast to grow your business and make some money. In order to do that, you need to set specific goals with specific targets. That includes knowing exactly what you want to achieve.

BE SPECIFIC

Let's say you want to grow your downloads. That goal isn't specific enough. It is like losing weight. You will never lose weight unless you are specific about the amount of weight you want to lose.

When you state that you want to lose 30 pounds by May 1^st, you can measure your progress and determine if you reach your goal. When you say, "I want to lose weight", you can't tell if and when you've reached that goal.

Over the next 12 months, how much would you like to grow your podcast downloads? Be specific.

This past summer, I was able to double my monthly downloads by knowing my numbers. I set the goal and took specific action to hit those numbers. Doubling my downloads wouldn't have been possible without knowing exactly what I wanted to happen.

DOUBLE YOUR DOWNLOADS

What would it take to double your downloads over the next 12 months?

If you want to grow your downloads by 1,200 over the next year, you will need to grow your downloads by 100 each month.

In order to grow by 100 downloads per month, you will need to get about 3.3 new listeners each day. What can you do everyday to get in front of new listeners and encourage 3 to 5 new people to listen each day?

By breaking down your numbers in this way, reaching your goal becomes much easier. Attracting 5 new listeners consistently is much easier than finding 1,200 people.

MAKING MONEY

How much money would you like to generate with your podcast this year? Revenue potential depends on the viability of your niche and the work you dedicate toward the effort.

For example purposes, let's say you'd like to generate $60,000 over the next twelve months. How can we break that down to small steps and benchmarks?

$60k over 12 months would mean generating $5,000 each month. If we assume 4 weeks a month, you would need to create $1,250 each week. Working five days a week, you would need $250 each day.

What could you create that could generate $250/day or $5,000/month? You could sell one course a day at $250. You could also create a membership that is $50/month. If you enroll 100 people, that would be $5,000/month.

You need to know your numbers in order to reach your goals.

FINANCIAL INDEPENDENCE

On the episode today, we talk with Millen Livis. She is a financial independence mentor, best-selling author, investor and entrepreneur.

Millen combines her traditional and holistic education to help professional women become financially independent and retire early, so that they enjoy more choices and more freedom, without having to worry about money.

Most people feel financial independence is just a pipe dream. Millen tells us how to break that mindset and jumpstart your pathway from the pipe dream to financial freedom.

With the pandemic, financial education is more vital now than ever before. Job security is no longer a guarantee. Millen shows us how to begin our journey to financial freedom.

You can reach out to Millen for your own consultation. Visit https://speakwithmillen.com.

Do you need help with your podcast? Visit PodcastTalentCoach.com/coaching. Let's see what we can do.

Let's turn your information into engaging entertainment.