We often hear the term "Know Your Audience," but what does that really mean? In this episode, I  take you through a step-by-step process to help you customize every speech to the needs of the specific audience you are presenting to.Basically there are four things you need to know about your audience to be able to design a presentation that they want to hear. I spend the first half or more of the episode taking you through this simple four-step process to help you know your audience better.However, there is another really big concept that most presenters disregard. It is the emotional motive that the audience member has for being there. Once you understand this concept, your audiences will love your presentations.By the way, if you are enjoying the episodes, please do me a favor. Would you mind taking a few seconds and leaving me a great review on your podcast app? On Apple podcast, if you go to the show's main page, you can scroll down until you see the review section. Just leave a review letting folks know what you think of the show. The show and all the great content we put out every week is absolutely free, and your reviews help us keep it that way. This helps the show so much and allows us to reach more people. Thanks for the help.Show Notes: Know Your Audience (https://www.fearlesspresentations.com/know-your-audience-before-designing-your-sales-presentation/)