Passionate about transforming the retail industry, specifically the customer’s buying experience, and integrating technology within that journey, Kishore Khandavalli is the founder of 7T, a custom software development firm that works on projects ranging from mobile apps to large enterprise platforms. He shares how his team recently developed the Fit Freedom app,  an augmented reality (AR) body measurement application designed to simplify the online apparel shopping experience, and designed the app first for Rebel Athletic, who wanted to use it to allow cheer teams, like the Dallas Cowboys Cheerleaders, to shop for athletic wear and custom uniforms within minutes.

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