Creating a more equitable cannabis industry has already taken form in numerous campaigns and initiatives –but what does it mean to codify these values as a full-fledged corporate social responsibility (CSR) program? In this episode, we speak to Curaleaf’s SVP of CSR, Khadijah Tribble, about her approach to developing and launching the first CSR program for a multi-state operator. Khadijah discusses the importance of establishing intentional guiding principles, identifying opportunities to enhance DEI across the supply chain, and tailoring KPIs to specific markets and communities. Khadijah also shares her long-term vision for how social equity initiatives will expand and evolve in the near future.