Podknife - Kevin Perlmutter of Limbic Brand Evolution - Sparking Brand Desire by Content Is Your Business

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Kevin Perlmutter of Limbic Brand Evolution - Sparking Brand Desire

Podcast |: Content Is Your Business
Publisher |: MouthMedia Network
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Technology,; TV & Film
Publication Date |: Jan 15, 2020
Episode Duration |: 00:40:37

Can a behavioral science approach and insights enable brands to create stronger connections with the people they want to reach, tap into emotional motivations, understand what makes people tick, understand non-conscious needs and desires, address cognitive biases, focus on how they want people to feel, and increase a desire for their products and services? Kevin Perlmutter, founder of Limbic Brand Evolution, offers insights into what's possible, and how brands can go "next-level" on behavioral science.

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