Kelly Derosa, Director of Retail Strategy at IgnitionOne, a marketing technology and services company that offers cloud-based Customer Intelligence solutions to enterprise marketers, joins Rob Sanchez on location at eTail West in Palm Springs, CA to discuss wide ranging conversation about the quickly changing landscape of retail marketing. In this episode: Seeing a changing and shifting retail industry, with every month something new More channels evolving, brands need to be smart about how they are communicating The future of audio in retail marketing Brands will be smart how they can build content Seeing D-to-C building pop-up shops Finding more innovative ways to engage with customers Social networks and loyal customers sharing their impressions Driving brand story inside collaborations Emerging channels - being able to properly collect data points from new channels Playing with data in creative ways Less partners better for more unified, cleaner data with a fuller lens Important to still listen to customers Loyalty program considerations, incremental positive experiences minimizing friction How retail is fun See omnystudio.com/listener for privacy information.