In the near future, maybe I’ll do a little series about some of the biggest mistakes I made on YouTube. But, for now I want to share what may be the biggest mistake I made. I overcomplicated absolutely everything.

I’d overcomplicate the business plan, the marketing plan, creating my coaching programs and getting on social media. From starting a podcast, running a sales call, invoicing, communication, and emails. You name it, I somehow found a way to overcomplicate many things. I’d find myself working my butt off but getting little to no results. Let's not mention feeling frustrated at my lack of progress.

Then I did something that, in hindsight, seemed obvious: I simplified everything and got hyper-focused to measure the effectiveness and efficiency of everything I did.

Here are some examples:

• Removed all the complicated coaching programs, courses, and ‘stuff; I wanted to sell and simplified all my offers into just 3 tiers.
• Stopped trying to create hundreds of lead magnets, and instead laser-focused on creating a few simple yet value-packed free offers that actually got people results.
• Committed to mastering just a few marketing strategies instead of trying anything and everything that was recommended to me.
• Simplified other aspects of my life right down to my wardrobe. Although that my sound extreme, I found that the fewer choices I had to make during my day, the more mental power I had to make the big decisions in my life and business.

My point is simply this: When I committed to simplifying things down to their most basic components, I not only started seeing amazing results in my life and business (hello $80,000 month), but it also made me a better coach. I learned to communicate clearly and found that a coaching session that took an hour before could be done in 15 minutes with the same, if not more, impact on the client.

With that said, enjoy the episode and feel free to check out the Official Coaching Channel on YouTube for quick, simple, and actionable tips on building, launching, and growing your online coaching business!

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Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you’re not afraid of some work).

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)

Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

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