Katerina Schneider is the founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. In her mission to establish Ritual as the most trusted destination for vitamins and supplements, she’s transformed what it means to be a female founder.  In our conversation, she describes how she’s refining her purpose as a CEO, ways that she prioritizes herself daily, and her non-conventional hiring method. Plus, she shares amazing advice for female founders who don't know where to get started with raising capital and how to pitch your company with confidence.  IN THIS EPISODE, WE TALK ABOUT: What sparked Katerina’s interest in vitamins and supplements Some of the key roles Katerina’s hired for to take Ritual to the next level  The main factors that have made Ritual a nine-figure business Using rejection as fuel to take risks and push the status quo  Katerina’s routine to support herself around stress and leadership challenges  RESOURCES Use code EARNYOURHAPPY to get 20% off first monthly subscription at ritual.com  Text WORKSHOP to 310-496-8363 to learn more about my upcoming networking and branding workshop with Katrina Scott!  Sign up for The Spritz newsletter at litepink.com! CONNECT WITH KATERINA  Follow Katerina: @katandkale  Follow Ritual: @ritual  Shop Ritual: ritual.com  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business