The war between the brothers got stupid and petty.Just as Prince William was preparing to attend the Diana Legacy Awards, Meghan Markle made headlines by unveiling her new lifestyle brand, American Riviera Orchard. The launch included the debut of a dedicated website and Instagram profile, accompanied by a captivating short video introducing the brand's ethos and offerings.Meghan, who possibly forgot Diana was her husband’s mother, tantalized her audience with a glossy Instagram story and subtle hints about the business's offerings because why let the day be about Diana?Meghan took to Instagram, where comments appeared to be disabled, wisely so, and unveiled American Riviera Orchard along with a new website. The initial clip showcases Meghan in her element, picking plush white roses and effortlessly mixing batter in her kitchen, sparking curiosity among royal enthusiasts.The brand's debut on Instagram features a nine-tile post unveiling its logo, bearing a striking resemblance to a royal crest, with the initials "A" and "R" likely representing "American Riviera." Meghan's signature calligraphy-style font adds a touch of elegance to the brand's identity.Accompanied by Nancy Wilson's soulful tune, "I Wish You Love," the video exudes warmth and sophistication, resonating with Meghan's refined taste and style. This choice of music also echoes the couple's previous affinity for Wilson's music, as demonstrated in their Netflix series.The Mail reports “It is ununderstood that a trademark application has been made covering cutlery – knives forks spoons – cookbooks and electronic cookbooks, coffee, jams jellies and butters.”Theirror’s Russell Myers tweeted, "If you sign up for info on Meghan Markle's new business venture, you'll be notified about 'products'. Clear breach of the agreement by the Duke and Duchess of Sussex to not profit off their royal titles, is it not? Watch this space."@RoyalTea added “It’s too funny that Meghan would launch a brand that starts with the word American and uses a logo seemingly inspired by a British royal crest.The Daily Mail’s Maureen Calahan didn’t like the name, writing: American Riviera Orchard' is the latest addition to Brand Sussex, and it's as beige and basic as our Duchess of Despair and her endless grievances.”The Royal News network tweeted:  "Meghan Markle’s inability to name things continues, this time with the mouthful American Riviera Orchard, which is a horrible name."Too long and not catchy at all. Also, there’s her walking around her $14 million mansion in a large black gown in the promo video."Nothing says accessible like walking around your house in gowns that cost thousands of dollars.."Piers Morgan tweeted: Meghan Markle launching her new royal-title-exploiting business flogging garlic spreads on the same day Princess Diana’s memory was being honoured just about sums her up. It stinks.Royal Insider Deep Crown added "If I were Catherine, I'd be quietly thankful that theserecent moves have shifted the spotlight back to Harry and Meghan's narrative, giving everyone a fresh drama to dissect. It's like they've unwittingly provided a diversion from KateGate, refocusing attention on their own saga. In this endless cycle of royal narratives, sometimes the best reprieve comes from the most unexpected sources."