This episode features Karen Kahn, head of corporate affairs & chief communications officer at HP, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation, moderated by PRovoke's executive editor Aarti Shah, covers how the CCO role of the future must evolve so that communications is making corporate policy — not simply communicating it, the impact purpose is having on recruitment during a severe talent crunch, the role clients must take in holding agencies accountable around diversity, and more.