Justin Escalona, the founder of Founder of 1340 Collective, YouTube Vlogger, and recreational poker player, isn’t afraid to share the truth about what it takes to be a successful YouTube vlogger. He reveals why it’s not just about views or subscribers and stresses the importance of consistency so you can build a loyal fanbase. Tune in to hear Justin’s best advice for improving your poker game, making branded designs, and getting inspired – on the felt or off.  

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Time Stamped Show Notes:

• 00:00 – 13:00 – Justin’s background, how he got into vlogging and poker, what he does to improve his game, and what he has learned about successful vlogging.
• 13:00 – 31:30 – How YouTube has changed, collecting cards, the story of how he got into painting, and his collaboration with Fedor Holz.
• 31:30 – 40:00 – On going to Vegas, playing high-stakes Baccarat, not playing in tournaments, his upcoming plans, what a typical day in his life looks like, and designing.
• 40:00 – 54:00 – What he has made off of one design, how often he was dropping collections, on sports and getting great seats for a Cubs game, and what his parents think about his playing.
• 54:00 – 01:01:30 – Justin’s motivations, his inspirations, a tilt story, some of the craziest things he has seen in poker, and what’s in the pipeline for the future.
• 01:01:30 – 01:12:15 – On sponsorship, this year’s challenges and goals, why he moved to LA, and a creative way to make money that most people are hesitant about.

3 Key Points

• It’s not all about likes and subscribers.
• Study by watching videos and collaborating with other players.
• The value of your art/work is exactly how much you think it is.

Contact/Resources

• Partner - partypoker
• Website - Jeff Gross Poker
• Jeff’s Twitch
• Justin’s YouTube Channel
• 1340 Collective