What can you learn about content and digital strategy from a writer for the WWE? Or the former Head of Digital Strategy for The Tonight Show with Jimmy Fallon? Quite a lot. Fresh off the redeye from one of her WWE journeys, Julie Harrison-Harney shares remarkable insights on curating digital content; how social media narrative drives content for a major league talkshow; the importance of learning a language of a brand and how the client has their own way of talking to each other; how analytics is about finding the outliers; knowing the baseline so that you are alert when something is off; how premium brands navigate social; a peek into succeeding with TikTok and why it is an evolution of meme culture, and much more.

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