JuE Wong, Global CEO for Moroccanoil (hair and skin products which feature the invigorating benefits of argan oil), is a powerhouse businesswoman whose journey has taken her to at least 4 continent and 7 countries, propelling emerging brands to the next level  and working with established brands to bring them on course, including leading a successful turnaround as the former president of Elizabeth Arden. She shares thoughts on the future at Moroccanoil, her operational playbook, how to manage investors, and her unique and effective leadership style to hosts Karen Moon, April Franzino, and Abby Wallach. How JuE started as a commodities trader, how commuting AZ to NY was tiring, the way she got into cosmetics, going through several private equity backed beauty brands Why Morccanoil is not a turnaround it is a growth brand, and they can look at green field for them Making traditional brands think fresh and innovative JuE's guiding motivation that there must be a better way to do something Why substance is more important than style Why for every $1 million in revenue, 1 person should be hired What attracted to Moroccan Oil and vision ahead - a bigger and better version of itself Hair care next How being calm takes your skin look good See omnystudio.com/listener for privacy information.