"Clean fuel for the bold" is one of the descriptions of EBOOST, a Non GMO, Gluten and Soy-Free, natural low sugar energy drink. Being bold is also a fitting word to describe EBOOST cofounder and Josh Taekman who, along with his partner, set out to change the way people energize, replenish, and feed their well-being. They saw a white space and imagined being able to create something they would actually use themselves. By staying true to mission, even when it was more rewarding to abandon it,  and by being willing to take risks, it was that boldness that helped navigate them through each “then what?” moment. Josh shares with Lahari Neelapareddy how a visit to a candy shop inspired Josh to become an entrepreneur at a young age; how EBOOST overcame a  disastrous show by the rapper 50 Cent that seemed like the end of the world; why great relationships are like currency; why making sure you deliver something of value is so important; how selling a Blackberry on CraigsList led to a key hire; and, why Oprah, Bruce Willis, and Bill Murray each played pivotal roles in building confidence in EBOOST.

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