Corporate survival planner, serial entrepreneur, 5-time author - including the recently released “Built To Suck” - Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new & social media.

In this episode of Insider InSites from MediaVillage, Jaffe describes the four reasons for the potential corporate apocalypse: company size and age, being a public corporation, and company culture.

In a free-flowing conversation, you’ll also hear his thoughts on what he believes is the biggest fundamental change in all of marketing recently, the Jaffe version of the “three Ps” for today’s evolving environment, and why he has no tolerance for those “discovering” instead of RE-discovering their brand purpose.