Podknife - Jordan Selleck | Why Valuable Content Matters by M&A Masters

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Jordan Selleck | Why Valuable Content Matters

Podcast |: M&A Masters
Publisher |: Patrick Stroth
Media Type |: audio
Podknife tags |: Business,; Interview,; Investing,; Mergers & Acquisitions,; Private Equity
Categories Via RSS |: Business,; Marketing
Publication Date |: Mar 25, 2020
Episode Duration |: 00:30:15

Description
iTunes Summary

In today’s episode, we sit down with Jordan Selleck-- the founder of 51 Labs. 51 Labs provides digital marketing services to the lower-middle market and were founded based on a string of failures that blossomed into success. Our guest, and 51 Labs, focuses on generating quality and engaging video content for their clients through using original ideas and avoiding “templated” content.

We’ll chat about why LinkedIn doesn’t work for 51 Labs’ target market, the biggest mistakes people make when marketing on LinkedIn, and how to be front of mind to the advisor community…

As well as:

Being the go-to marketing firm for the lower-middle market
LinkedIn engagement strategies
Using Vlogs in your marketing strategy, and
Sourcing deals from LinkedIn

We’ll chat about why LinkedIn doesn’t work for 51 Labs’ target market, the biggest mistakes people make when marketing on LinkedIn, and how to be front of mind to the advisor community…

As well as:

Being the go-to marketing firm for the lower-middle market
LinkedIn engagement strategies
Using Vlogs in your marketing strategy, and
Sourcing deals from LinkedIn

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