Podknife - Jon Steinberg, Cheddar founder by Ad Age Ad Lib

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Jon Steinberg, Cheddar founder

Podcast |: Ad Age Ad Lib
Publisher |: Ad Age
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Media
Categories Via RSS |: Business News,; News,; Tech News
Publication Date |: Oct 04, 2018
Episode Duration |: 00:32:57

After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that’s precisely what Jon Steinberg did. The former President and COO of BuzzFeed launched Cheddar Inc in 2016, a new media company with the initial goal of becoming the CNBC for millennials. Two and half years in, Cheddar is a bona fide media concern, a live and on demand video news network that broadcasts weekdays from the floor of the New York Stock Exchange, NASDAQ Marketsite, and the Flatiron Building in New York alone. Steinberg joins us to discuss the Cheddar business model, skinny bundles, the future of over-the-top streaming video and where he goes from here.

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