What could you learn from one of the advertising and marketing industry’s most recognized thought leaders and entrepreneurs -- who has sat in every chair of the content circle, from creation, to operations to data? 

Messenger turned advertising underdog turned successful entrepreneur Jon Bond,   Chairman at Sito Mobile, joins hosts Natasha Cholerton Brown (COO of Clippn), Ritesh Gupta (Head of Content for Vayner Productions), and Michael Villasenor (Executive Creative Director of Product Design Experience for Hearst). He discusses good vs. bad content, why the journey may be important than the destination, and two extraordinary stories about Gary Vaynerchuk and Donald Trump.

In this episode:

• The buzzwords Jon wants to see less of in 2019, transparency, storytelling, and transformation
• The problem with shorthand, and how it can become an intellectual crutch 
• The qualifications for good content, that is an original and stimulating idea or concept that is easily shared
• The kind of content Jon chooses to engage with, and why Jon likes content or interactions that make him feel like the dumbest person in the room
• How working a messenger job in college led to the Jon’s discovery of the advertising business and sparked his career path
• The change in the advertising business, from an industry full of big and bold characters to one primarily concerned with conformity
• Playing to win vs. playing not to lose
• Why the world needs another David Ogilvy, someone who can bring together data, science, and creativity together
• Sito Mobile’s approach, and why taking data of where consumers have been is a more important statistic than where you’ve clicked
• Why qualitative data leads to insight, and will always beat quantitative data
• Jon’s journey through advertising and content, starting from when he co-founded Kirshenbaum Bond working with Kenneth Cole creative viral marketing before it had a name, to Sito Mobile, which markets as a service
• How subscription models for consumer’s content affects publishing and marketing when people are choosing what content they are engaging with
• Sponsored content, the importance of disclosure, and why Jon thinks that consumers regulate the market better than any organization could
• The September Vogue issue, and examples when content and marketing become one
• Sito’s Brand Momentum Index, a freemium service offering real-time insights on big brands, and other new things coming from Site in 2019
• Why Jon believes people focus too much on what their life goals should be, and block out the serendipitous moments in life that can be most enlightening
• Why David Bell is an inspiration to Jon as example of someone who stays relevant despite his age
• Jon shares some concepts for a Trump Taj Mahal ad that was never made
• Why Jon thinks the subscription models for content are good for the quality of what we consume, and give more money back to creators 
• The connections Jon hopes to make with Sito in 2019

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