Laura Tenison is the always-on founder and CEO of JoJo Maman Bébé, the children’s clothing, gifts and maternity wear chain which brightens dozens of UK high streets. The business now stretches to 88 shops, a strong online presence, 900 employees and an annual turnover of £70m. Laura joins James Ashton to discuss: The life-changing car accident that led to the foundation of her business in 1993; Rolling up her sleeves to join her warehouse workers during the Covid-19 pandemic; The mentorship she received from the Body Shop’s Anita Roddick that informed JoJo’s focus on sustainability; And the importance of supporting fellow entrepreneurs including through the everywoman platform. For further details of this series, follow @leadingpod or go to leadingpod.com James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now