Podknife - John Sykes: “I love to see if I can defy conventional wisdom.” by Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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John Sykes: “I love to see if I can defy conventional wisdom.”

Podcast |: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Publisher |: iHeartPodcasts
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Aug 15, 2019
Episode Duration |: 00:34:15

Judy McGrath once said John Sykes had the gift of “making everyone want to be at the party.” Hear Bob and John relive the scrappy and ingenious marketing from MTV (including why you should look a little closer when you buy a shack with a cashier’s check, and why you might not want to trust Van Halen with a contest winner). Plus, John gives tips on how to get your next project funded, and how he helped pull the Concert for NYC together in just 4 and a half weeks.

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