Podknife - John Colapinto on the business of naming by Out Loud Podcast

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John Colapinto on the business of naming

Podcast |: Out Loud Podcast
Publisher |: The New Yorker
Media Type |: audio
Podknife tags |: Arts,; Society & Culture
Categories Via RSS
Publication Date |: Sep 27, 2011
Episode Duration |: 00:12:58

This week in the magazine, John Colapinto writes about the art and science of brand names, and Lexicon Branding, the company behind names such as BlackBerry, PowerBook, and Swiffer. Here Blake Eskin talks with Colapinto about the naming process, and what makes a good or bad name.

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