This is Eric Golden and my guest today is Jenkins, creator of Jenkins the Valet. For those unfamiliar, Jenkins was one of the first creators to explore the full potential of utilizing the IP granted by the ownership of an NFT. In this conversation, we explore how Jenkins developed the story around the digital character, how this character evolved into its own being, and how that initial act of storytelling opened up an impressive amount of business opportunities. Please enjoy my conversation with Jenkins.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   This episode is brought to you by Coinbase Prime. Coinbase Prime combines advanced trading, battle-tested custody, financing, and prime services in a single solution. Clients have used our comprehensive investing platform to execute some of the largest trades in the industry because we are the only publicly-traded company with experience trading and custodying crypto assets at scale. Get started with Coinbase Prime today at coinbase.com/prime.   -----   Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag    Show Notes [00:02:10] - [First question] - His opinion on the power and drawbacks of pseudonymity  [00:03:59] - The doxxing of the founders of the Bored Ape Yacht Club [00:05:27] - How separate his avatar/NFT life is from his personal one  [00:08:12] - Buying Jenkins from the secondary market and the first story he wrote [00:11:41] - Was Jenkins a business from the beginning or did it happen naturally? [00:15:34] - What Jenkins the Valet is and its role in the larger scope of this project  [00:19:17] - The writer room structure and NFTs for participating in it [00:22:16] - Pros and cons of IP ownership and licensing for creating content [00:25:38] - Economic structure of their NFTs and participating without an avatar [00:28:25] - Believing in the ownership of commercial rights in the community [00:30:28] - How comfortable he is with living both on and off chain [00:34:17] - Signing with a professional talent agency and trying to explain the project to traditional publishing outlets [00:38:12] - Were there multiple authors wanting to get in before Neil Strauss? [00:39:51] - Whether or not the Bored Ape Yacht Club founders reached out as this project continued to build momentum  [00:41:50] - His thoughts on where and how value accrues [00:42:28] - How much money was raised via NFT sales and outside investments [00:46:04] - The level of participation rates in community decisions for the writers room [00:47:31] - Which group has showcased the most interest to be featured in the second book [00:48:34] - Who is Mutant Jenkins and who runs the account [00:50:11] - What he’s most excited to see built over the next six months and six years