Jen Gotch is one of those people who seems to stumble toward success. She's the first to admit that she figures everything out as she goes along—and it all seems to work out far better than it does for those with PowerPoints, MBAs and the rest. Case in point: band.do, the company she founded in 2008 with no business experience and which is now a beloved multimillion-dollar brand. Then there's her obsessive Instagram following and podcast that she built by being utterly herself—often sharing about her mental health struggles.

And the trend continued with her first book, The Upside of Being Down, which has been featured in People and The LA Times and recently hit The New York Times bestseller list.

While the release timing couldn't have been worse—we're talking days into shelter-in-place world shutdown—her attitude couldn't have been better. And although her book tour got canceled and plenty of plans were derailed, she was able to do a pivot that made her launch inarguably successful. 

In this episode, we discuss how the business lessons she's accumulated along the way served her when it came to planning her book launch—and how she learned some new ones as life changed.

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