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Jen Clinehens - The Consumer Psychology of the World’s Best Brands
Podcast |
Standard Deviations with Dr. Daniel Crosby
Publisher |
Dr. Daniel Crosby
Media Type |
audio
Podknife tags |
Interview, 
Investing, 
Personal Finance, 
Psychology, 
Science & Medicine
Categories Via RSS |
Education
Publication Date |
May 11, 2023
Episode Duration |
00:50:09

Tune in to hear:

- What are some of the psychology principles that Costco gets right as a brand?

- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"

- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s?

- What is the “cocktail party effect” and how can we use it to our advantage?

- What does Nike do particularly well and how do they induce a sense of artificial scarcity?

- How can your average person in a consulting or advice type role leverage this concept of scarcity?

- Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice?

Compliance Code: 0963-OAS-4/5/2023

https://www.linkedin.com/in/jenclinehens

https://www.choicehacking.com

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Jen Clinehens. Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, Ms. Clinehens is the author of "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" and "CX That Sings: An Introduction to Customer Journey Mapping."

Tune in to hear:

- What are some of the psychology principles that Costco gets right as a brand?

- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"

- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s?

- What is the “cocktail party effect” and how can we use it to our advantage?

- What does Nike do particularly well and how do they induce a sense of artificial scarcity?

- How can your average person in a consulting or advice type role leverage this concept of scarcity?

- Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice?

Compliance Code: 0963-OAS-4/5/2023

https://www.linkedin.com/in/jenclinehens

https://www.choicehacking.com

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