You are listening to the audio track of a YouTube interview. Find all the interviews at YouTube.com/Startupradio In this interview, Joe talks to Andrew Rhomberg (https://www.linkedin.com/in/arhomberg/) Founder and CEO at Jellybooks (https://www.jellybooks.com/), a startup based in London. The company is a marketing tech startup (martech) for the book publishing industry. Jellybooks has been called a “Goole Analytics for eBooks” by Wired and “Moneyball for publishing” by the New York Times. “When someone reads 30 to 50 pages they read the whole book” Jellybooks is a cutting-edge platform for collecting data and insights on book reading. The company offers free eBooks in exchange for the readers reading data. The books are provided free of charge by the Sponsors (either the author or the publisher). All the readers need to do in return is to click a button at the end of each chapter to send Jellybooks their reading data. This interview is in association with CONTENTshift, the accelerator program of the Association of the German Book Publishers & Booksellers. You can learn more here https://www.contentshift.de/en/. The winners are announced on a live ceremony at the Frankfurt Book Fair each year https://www.buchmesse.de/en. The accelerator program aims to push the boundaries of publishing. We will bring you this year’s winner of CONTENTshift at Thanksgiving (Nov 28th). “You can ruin a book by it’s cover” Affiliated Links   Our Affiliate Partner Co-Working WeWork Marketing / SEO / Graphics / Sounds and more Fiverr Email service? G-Suite Looking for a bank account for your startup? Have a look at our partner Penta Penta Bank Account Audible subscription: You can listen to Venture Capital books or entertainment on your way to work with an audible subscription https://amzn.to/2pGzseh Learn more about our Affiliated Marketing here: https://www.startuprad.io/blog/affiliate-marketing-at-startuprad-io/   During the interview Andrew and Joe talk about:The book, by the late Nobel laureate in literature is called “one hundred years of solitude” by Gabriel García “Gabo” Márquez and is available here (AL) https://amzn.to/336TT1w You can learn more about this amazing author, who invented magic realism, here: https://en.wikipedia.org/wiki/Gabriel_Garc%C3%ADa_M%C3%A1rquez You can also learn more about A/B Testing here: https://en.wikipedia.org/wiki/A/B_testing  “The book cover even influences if you recommend a book … I am judged by you what I recommend” If you like to know what Joe likes, here is a hint: Peter F Hamilton (AL): https://amzn.to/2D3XG4V or here https://amzn.to/37no8ob The Decline and Fall of the Roman Empire, 6 Vols. Vol. 1 - 3 (AL) https://amzn.to/2QCHaRn History Every year the Frankfurt book fair is also the place where Startuprad.io interviews the finalists and eventual winners of the program. We did this already in the past. Have a look at our interviews from 2018 on our playlist here: https://www.youtube.com/playlist?list=PLUbiCAQc22WsdxEzE7iASbXD4_rAAVQbx OutlookDuring the course of the next few weeks we will publish five interviews with startups (https://www.contentshift.de/en/contentshift/news/who-will-become-the-content-startup-of-the-year/) from the CONTENTshift accelerator from the Frankfurt Book Fair (https://www.buchmesse.de/en), with startups from Germany, Denmark and the UK. Only the publication of our regular news will interrupt the series. We will end with a very special day at Thanksgiving, where we will publish our News, as well as the interview with the winner of the program. https://youtu.be/-bRuUIrMVKs Folge direkt herunterladen --- Send in a voice message: https://anchor.fm/startupradio/message Support this podcast: https://anchor.fm/startupradio/support