Episode Summary: In this episode of the L3 Leadership Podcast, Doug and Jeff discuss Jeff’s new book, “Know What You’re FOR: A Growth Strategy for Work, An Even Better Strategy for Life”.About Jeff: Jeff Henderson believes in the power of words. As an entrepreneur, speaker, pastor and business leader, Jeff is a master communicator at his core. He has witnessed firsthand the capacity for language to dictate vision and for vision to transform the cultures of companies and organizations worldwide. Recently named by Forbes Magazine as one of twenty speakers you shouldn’t miss, Jeff has helped lead three of North Point Ministries’ churches in the Atlanta, GA area since 2003. As a much sought after thought-leader, Jeff knows the value of effective communication to spur growth and believes it is the key to impact change in one’s life ultimately.

Jeff has seen this outlook pays dividends in both the nonprofit and for-profit worlds. Prior to serving as a pastor, Jeff worked in marketing with the Atlanta Braves, Callaway Gardens, Lake Lanier Islands and Chick-fil-A, Inc., where he led the company’s sports marketing and regional marketing efforts. Jeff understands what it takes to build something from the ground up having founded several organizations including Champion Tribes, Preaching Rocket, MNTR (fka Launch Youniversity) and The For Company which helps churches and businesses grow by using the FOR strategy. Whether established or emerging, Jeff has a heart for developing leadership.

Fueled by the passion to see individuals and businesses thrive, Jeff has become a trusted voice for those who want to see true success in themselves and their sphere of influence. Jeff has a way of inspiring people to reach their maximum potential while understanding that it will not only positively impact one’s company and organization but also establish a legacy of healthy growth.

6 Key Takeaways:1. Jeff discusses his book, Know What You’re FOR.2. He gives advice to leaders on how to get clear on what they are known for.3. He discusses the importance of customer engagement on social media.4. Jeff talks about gratitude systems and how they add value to organizations.5. He shares how individuals can be for their cities.6. Jeff talks about what he is currently learning and working on.Quotes From the Episode:“You need to bake purpose into purchase.”“Never assume.”“Vision rarely repeated is quickly forgotten.”“My life moves to a better place when I move at a sustainable pace.”Resources Mentioned:Know What You’re FOR  by Jeff Henderson and John C. MaxwellNorthpoint MinistriesConnect with Jeff:Website | Facebook | Instagram | Twitter