Samin Saadat, the founder of Jalapeno joined me to share her current challenge with just this! She discussed her love for human psychology, as well as her fascination with the relationship between the human brain, behaviour, and environment and how it sparked the idea, development and growth of her business. Her mission is to use technology and psychology through her company to help businesses and individuals maximize their return on investment by identifying the best areas to invest in for sustainable growth.