A platform for ethical digitally native brands, The Verticale works to create a place for finding the new generation of innovative brands that stand for something beyond the product: real people behind them that aim to work toward a better tomorrow. Founders Jaclyn Grauman & Michelle Silverstein share how they look for brands that meets at least one of their core values, a brand that produces quality, trusted goods, and one that takes a human-centric approach; about the advantages of having built relationships with hundreds of founders because of The Verticale’s media site; the problem with working with traditional retailers; why finding the right co-founder is like finding a soulmate; and some self-care routines which have been crucial during the pandemic.

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