Gerry Gaffney interviews Ginny Redish about the communication needs of web users, about whether those needs are changing, and about how to meet them. "It's not about the words," says Ginny, "it's about helping people accomplish their goals." She says that this has led to a change from command-based to task-based communication.Ginny's book is "Letting go of the words: Writing Web Content that Works" (tinyurl.com/3m5fee).Ginny mentions the forthcoming book by Caroline Jarrett and me - that's "Forms That Work: Designing Web Forms for Usability" (tinyurl.com/44muxd). In the interests of full disclosure, I must point out that both books are in the same series.Ginny also refers to "Christensen"; that book is "The Innovator's Dilemma" (tinyurl.com/4otvnq)."Older Wiser Wired" (aarp.org/olderwiserwired) is at the American Association of Retired Persons (AARP).  An article by Tom Tullis of Fidelity Investments about designing for older users (tinyurl.com/537ooa) is also online there.Gerry mentions a previous episode with Dave Grey of Xplane (www.uxpod.com/index.php?post_id=238707).(References to individual books on this website are links to Amazon.com - we earn a small commission on any purchases you make on following such links).Duration: 19:55File size: 3.41MB