Debbie Gartner is known as The Flooring Girl. Her website is all about home improvements, but the emails she sends to her list are all about SEO, creating content, and affiliate marketing. I wanted to find out how somebody can run two different business models and earn a living.

Debbie is very open and transparent about what works in her business and what she earns from it. She produces monthly income reports where you can see the types of digital courses that people are interested in and she provides inspiration for the types of digital products you can create. 

Debbie started The Flooring Girl as a side project and it turned into a business when she found herself in debt. She also honed her SEO skills and began coaching clients in SEO and then transitioned to teaching what she knows about SEO into digital courses and other products. 

Debbie confesses in the interview that she doesn’t like to write which is interesting considering she’s built a successful content business. She also describes her process for creating all of her digital products. 

In this episode, we discuss:

• Using an email list to generate income and promote products
• Finding the right products to promote as an affiliate
• Choose one thing and implement it well
• Stop going after the next shiny object
• Which digital products work well

Resources:

• The Flooring Girl
• SEO Course

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