Podknife - ‘It Came out of Nowhere’: The Rise of Dr Pepper by The Journal.

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‘It Came out of Nowhere’: The Rise of Dr Pepper

Podcast |: The Journal.
Publisher |: Gimlet,; The Wall Street Journal
Media Type |: audio
Podknife tags |: Business,; Business News,; News & Politics
Categories Via RSS |: Business News,; Daily News,; News
Publication Date |: Jun 07, 2024
Episode Duration |: 00:21:36

There is a new contender in the cola wars, and it isn’t a cola. It’s Dr Pepper. WSJ’s Jennifer Maloney unpacks how after decades as a distant competitor, Dr Pepper has climbed the soda ranks with help from hefty marketing, novel flavors and TikTok videos. Further Reading: - Dr Pepper Ties Pepsi as America’s No. 2 Soda Further Listening: - The Agony and Ecstasy of Tab Learn more about your ad choices. Visit megaphone.fm/adchoices

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