Podknife - Is Your Brand a Middle Aged Virgin? Credit Card Wars by Voice Marketing with Emily Binder

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Is Your Brand a Middle Aged Virgin? Credit Card Wars

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Aug 10, 2021
Episode Duration |: 00:04:56

You have two levers to pull in marketing: 1) everything that falls under brand, content marketing, messaging, and advertising, and 2) your product or service and its features and cost relative to comparable products in the marketplace - is it a good value? If you only have one of these two prongs firing, it better fire hard. Example from Bank of America's latest credit card offering and why it will never compete with Apple Card despite both being comparable free cards (no annual fee) with cash back rewards. Watch my 4-minute video analyzing Apple's luxury brand: Why Apple Could Survive 50 Years: $AAPL Outlast FAANG. Mentioned in this episode: startup bank Mercury (here's why I like Mercury Bank). Not sponsored. See tweet for image of Bank of America direct mail marketing.

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