A few months ago, Simon Sinek made a video where he said the title of CEO needs to go and be replaced by the title of Chief Vision Officer.

Simon's argument was that for every other role inside of the organization, whether it be the CTO, CHRO, or the CMO, their title basically explains what they do.

But when it comes to a CEO, most people have no clue what that person does and what that role even means.

To be honest, I think most people are actually more confused by a title like CHRO than they are by the title of CEO.

I find that people rarely say they have no idea what a CEO does.

I don't think the issue is so much that we don't know what a CEO does. The issue is more that we don't keep the CEO accountable for doing what we know they should be doing.

We know the role of a CEO is to set the vision, guide the organization, put people first, and create a better world and a better organization.

But do we actually hold CEOs responsible and accountable for doing that?

That is where I think the bigger problem is.

Just changing the title isn't going to make much of a difference.

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