The legal industry has operated as a seller’s market for so long that some lawyers don’t know how to handle the recent trend towards accommodating clients. In this episode of The Digital Edge, hosts Sharon Nelson and Jim Calloway talk to Jordan Furlong about what has driven the shift to a consumer-focused market, the new players that are breaking onto the scene as a result, and how law firms, both big and small, should react to the changes. Their conversation also includes three ways to respond to these market forces as well as how client services, competition, and culture should affect potential business strategies. Jordan Furlong is a speaker, author, and legal market analyst who forecasts the impact of changing market conditions on lawyers and law firms.