One of the most frequent questions I get asked from entrepreneurs is, “Is investing in PR really worth it?” In 2022, PR is a whole new ballgame. Tabloids are out, and clicks are in. But as a new brand, how do you truly make a splash and get your name out there? And how do you know the best avenues to invest in? Enter Megan Vaughn, the founder of MVPR, and the PR guru behind all your favorite social media brands like Miaou, Aya Muse, Are You Am I, Urban Sophistication, Luv AJ, and more. She gives us the rundown on what public relations really can do for you, her best advice on priming your business to catch a publicist's eye, and what clicks really moves the money needle.