Podknife - Is an Impression a Scam measurement? #457 by New Media Show

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Is an Impression a Scam measurement? #457

Podcast |: New Media Show
Publisher |: Todd Cochrane & Rob Greenlee
Media Type |: audio
Podknife tags |: Business,; Business News,; Interview,; Management & Marketing,; Podcasting,; Technology
Categories Via RSS |: Business,; Business News,; Marketing,; News,; Technology
Publication Date |: Jun 04, 2021
Episode Duration |: 01:26:00

Description
iTunes Summary

The post Is an Impression a Scam measurement? #457 appeared first on New Media Show.

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the term Impression that is being used by some in the podcast space over the download as a metric of measurement as laid out in the IAB podcast measurement guidelines document. Are we blowing smoke up media buyers’ butts or in the end is the delta so small it’s a rounding error? That and much more lively discussions. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036

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