One of the most important - and least credited - elements in literature is the desgn of the type. Kris Sowersby is one of top in the field in New Zealand, with an admirable aim to come up with a font with a distinct New Zealand accent. He wanted to spread the word for his new type-face - Heldane. 10 years in the making, it was clearly destined to come out in the standard "type specimen" sheet. Instead, he thought of creating a book of poetry. Kris got one of our leading contemporary poets involved - Hera Lindsay Bird. Simon Morris talked to Hera and Kris about the birth of a book called Irony/Sincerity.