Podknife - Inventing Brand Names by Word of Mouth

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Inventing Brand Names

Podcast |: Word of Mouth
Publisher |: BBC
Media Type |: audio
Podknife tags |: Interview,; Language,; Linguistics,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Oct 12, 2015
Episode Duration |: 00:27:49

Michael Rosen & Dr Laura Wright look into how new commercial brand names are invented, with Greg Rowland, the semiotician who came up with the name of a new perfume for Calvin Klein. Which words and sounds work, and which don't, and why? Professor Will Leben talks about how his company came up with the name Blackberry, and the uses of sound symbolism. Producer Beth O'Dea.

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