In this episode, Jessica Luther talks Ashleigh Moolman-Pasio and Kate Veronneau about the Tour de France Femmes avec Zwift, which is the first time in over 30 years women have been allowed to compete under the Tour de France brand name. Ashleigh is a pro-cyclist from South Africa with Team SD Worx. She won first place in the first ever eSports World Championships in 2020. Kate is the Director of Women's Strategy at Zwift, the sponsor of the Tour de France Femmes avec Zwift. The Tour De France Femme Avec Zwift begins on July 24 in Paris and runs until July 31. They discuss how Kate and Ash came to cycling, the challenges women's professional cycling has faced in getting consistent exposure in the media, and the ways virtual cycling has helped grow a fanbase for the women's circuit. This episode was produced by Tressa Versteeg. Shelby Weldon is our social media and website specialist. Burn It All Down is part of the Blue Wire podcast network. For show notes, transcripts, and more info about BIAD, check out our website: www.burnitalldownpod.com To help support the Burn It All Down podcast, please consider becoming a patron: www.patreon.com/burnitalldown For BIAD merchandise: https://www.bonfire.com/store/burn-it-all-down/ Find us on Twitter: twitter.com/BurnItDownPod; Facebook: www.facebook.com/BurnItAllDownPod/; and Instagram: www.instagram.com/burnitalldownpod/ Learn more about your ad choices. Visit podcastchoices.com/adchoices