Intercom’s Jonathon Colman on why content designers should do less
Podcast |
Inside Intercom
Publisher |
Intercom
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Aug 22, 2019
Episode Duration |
00:27:42

At many companies, content designers and strategists are expected to be like Stretch Armstrong: with one hand on a product, the other hand touching another and fingers and toes splayed wide in an attempt to reach as many different products as possible.

At Intercom, however, we’ve found that content professionals have the most success when they do less — but better.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Design Manager, Jonathon Colman joins Dee Reddy to discuss the evolution of content design and how to structure a team that works

At many companies, content designers and strategists are expected to be like Stretch Armstrong: with one hand on a product, the other hand touching another and fingers and toes splayed wide in an attempt to reach as many different products as possible.

At Intercom, however, we’ve found that content professionals have the most success when they do less — but better.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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