Podknife - Instagram Struggles to Make Reels a Real Competitor to TikTok by WSJ Tech News Briefing

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Instagram Struggles to Make Reels a Real Competitor to TikTok

Podcast |: WSJ Tech News Briefing
Publisher |: The Wall Street Journal
Media Type |: audio
Podknife tags |: Gadgets,; Tech News,; Technology
Categories Via RSS |: News,; Tech News
Publication Date |: Sep 13, 2022
Episode Duration |: 00:14:26

Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform. WSJ tech reporter Meghan Bobrowsky joins host Zoe Thomas to discuss how Instagram parent company Meta is trying to close the gap. Learn more about your ad choices. Visit megaphone.fm/adchoices

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