We've all been told not to judge a book by its cover. So why do so many people—from readers, to retailers, to publishers and reviewers—judge them by one little name, next to a little generic quote, that appears on that cover?

If you've ever chosen your next read because the book came with a kind word from your favourite author, or if you've ever read some of those effusive blurbs, then read the book and wondered, "Did that person even read this thing?!" ... well, welcome to the publishing industry's weirdest little secret world.

It's "an amazing episode of The Big Story, one of the best for sure!" — Producer Joseph Fish

GUEST: Sophie Vershbow, writing in Esquire

(The team behind The Big Story, has a new podcast! Hosted by Jordan Heath-Rawlings, In This Economy?! debuts with weekly episodes on Nov. 2. You can listen to the trailer and follow the show on your preferred podcast app right here!)

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