This is the story of a scam that lasted for decades, and cost its victims over $200 million. It was run by a Canadian man who now sits in an American prison. It sold the services of a psychic, but that wasn't the problem with it—the issue was that the scammer used a particular psychic's likeness without permission.

How did the scheme work, and who fell for it? Can you really scam people who are already voluntarily paying for a service that promises to tell you the future or make you rich? What can the saga of Patrice Runner teach us about the nature of deceit?

GUEST: Rachel Browne, an investigative journalist and documentary producer, wrote about Patrice Runner for The Walrus

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