Dr. Shannon Clute joins Mike to share his broad and varied experiences in education, innovation, marketing, and digital media. He begins by telling the story of his early experiments with podcasting and other new media to innovate in higher education where Shannon was a Professor of French Literature. In the early 2000s, he launched an enormously successful podcast called Out of the Past: Investigating Film Noir that began as an innovative project for his students but rapidly grew in broader appeal. From this experience, Shannon began to understand the value of pursuing your passion projects and being flexible and opportunistic in your career choices. From there, he transitions to a marketing role at Turner Classic Movies before ultimately returning to academia now leading The Hatchery, The Center for Innovation at Emory University. In a wide-ranging conversation, Shannon reinforces the critical importance of knowing your customers and shifting from push to pull dynamics when it comes to program development and innovation. It's a fascinating conversation and we look forward to staying in touch with Shannon as he grows and evolves the program through great design thinking and product discovery. We hope you enjoy. Thanks again for listening.