Matt Lodder is the world's leading expert on the history of tattoos. He has found evidence of people using ink or charcoal on their bodies stretching back thousands of years. He explodes myths at every turn. Tattoos were common long before Captain Cook allegedly imported them back from the Pacific in the 18th Century, and he demonstrates that they were never the exclusive preserve of marginalised subcultures, but actually adorned the bodies of royalty.

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