Having influence over people without being manipulative is a skill in itself. This episode, Brian Ahearn, the Chief Influence Officer at Influence PEOPLE, joins John Livesay to talk about the fascinating story of how he began his journey to reimagine influence and persuasion. He touches on the importance of grasping the skill of influence and its effects, not only in business but also in your personal life and relationships. Learn the true meaning of persuasion and understand the principles behind effectively using this skill to affect change in your surroundings. Brian also gives his insight on looking at improving yourself from a different perspective. Plus, know why not everything a successful person does will have the same effect on you and how you can approach this scenario differently.